It’s never been easier to access content – and it’s never been harder to find something to watch. Scouring across 2M+ titles on demand, hundreds of streaming services and a fragmented landscape of bundled content results in the paradox of choice.
Audiences today are burdened with choice. What to watch, where to watch it, how to watch it. Even the “why” feels like a decision.
That leads to 15-30 frustrating minutes on average to find something to watch. Even after the decision has been made, viewers are often left to wonder:
“Is this really what I want?”