NEW YORK, NY, Sept. 3, 2024 – ScreenGeni.us, an early-stage generative AI (GenAI) technology startup designed to enhance decision-making for consumers who stream content, announced today the signing of its first commercial letter of intent with Stockholm-based Swipefinder AB. The agreement will integrate ScreenGeni.us’s recommendation engine into the Swipefinder ad-tech platform to help consumers decide what to watch. The announcement was also made during a recent media event in Stockholm.

The streaming market has seen explosive growth since the pandemic with more than 2 million video-on-demand titles and dozens of streaming services available beyond the top 10 providers. Consumers, creators and streamers all seek better ways to connect with their audiences and ScreenGeni.us is designed to facilitate meaningful content discoveries and decisions throughout the ecosystem.

“We’re thrilled to launch this partnership with Swipefinder and demonstrate how GenAI and ScreenGeni.us can be strategically applied for businesses and consumers,” said Daniel Sieberg, founder and CEO of The Streaming Guide Inc., operating as ScreenGeni.us. “Deciding what to watch is a daily challenge that GenAI can simplify and personalize and we’re well-positioned to serve this important need across hundreds of millions of consumers with our B2B recommendation engine and future B2C app.”

ScreenGeni.us is a GenAI-powered recommendation engine and viewing assistant that puts the consumer at the center of decision-making to save time, reduce stress and alleviate frustration. Founded in 2023, the company aims to provide consumers with a streamlined place to start their streaming experience across news, entertainment and sports.

“The ScreenGeni.us team aligns with our vision to enhance decision-making in entertainment and other areas of life and we believe their technology has real utility,” said Calle Sjönell, founder and CEO of Swipefinder and former Head of Meta’s Creative Shop Nordics overseeing creative relationships with Google, HBO Max, Discovery, Pandora, Live Nation and more. “We also recognize their ambition to directly engage consumers and we see multiple opportunities for future collaboration.”

Swipefinder is an innovative ad-tech company that specializes in personalized advertising solutions across multiple digital platforms to create ads that people love. The company focuses on enhanced consumer engagement through targeted content, playful decision making and intelligent recommendations.

ScreenGeni.us and Swipefinder are committed to a responsible, purposeful and ethical approach to AI; both companies recognize the immense and global potential to expand their respective offerings.

ScreenGeni.us has received initial investment from several U.S. limited partners and is currently focused on the U.S., European and Canadian markets. Advisors and investors include Kirstine Stewart, Lauren Washington, Scott Levitan, Bob Campbell, Howard Waterman, Jerry Silber, Susie Jaramillo, Mark Rutledge, Nancy Han and Yiannis Broustas.

About ScreenGeni.us
ScreenGeni.us was founded in 2023 on the belief that AI should serve a clear and meaningful purpose—in this case, to help consumers better discover and make informed decisions about what to watch across news, entertainment and sports. The founding team consists of experts in the U.S. and UK in engineering, AI/ML, product management and design, marketing and media, with a mission to simplify real-time decision-making B2B and B2C.

About Swipefinder
Swipefinder AB is an advertising network that helps people with big questions in their everyday life. It’s about ads people love. The first product is called Showfinder to help people find something to watch by swiping short vertical trailers. The second product is called Foodfinder to help people find something to eat by swiping vertical recipe videos. Swipefinder was founded in early 2024 by media and tech veterans based in Sweden.

Media Contacts:

Nicole Bruno
Bruno PR & Social
nicole@brunoprandsocial.com
323-988-0467